Inhoudelijke Zaken advise on communication related matters. Together with the client we determine the central message, the target groups for whom that message is important and the way we cover the target groups with the message. Inhoudelijke Zaken have a vast network that includes Dutch politicians, media organizations and entrepreneurs.
Inhoudelijke Zaken can act as an seasoned sparring partner at Board level and doesn’t hesitate to give strategic advice that goes against the existing opinion or train of thought. The goal will always be to achieve effective communication that supports the client’s reputation. Onno Aerden can act as spokesperson for media and other communication stakeholders. Inhoudelijke Zaken have succesfully acted as crisis communication advisers.